Paul Batashev

Paul Batashev

CEO

Paul Batashev is the owner and CEO of Granite Selection. The company began in 2011 Pay Less for Granite and has been transforming homes since 2011 with its expertise as a kitchen countertop company and manufacturer of fine custom granite countertops.

Paul’s passion for home improvement saw him revolutionize interior home decoration by constantly seeking out new methods and technology. By ensuring that all projects were completed up to and beyond current industry standards, Paul’s dream and passion became a reality.

As his business grew, he led its transition under the name Kitchen Transformations Inc. as a leading kitchen countertop company that specialized in quartz countertops, granite countertops, marble vanities, shower walls, and fireplace surrounds. Under Paul’s leadership, the company he built became a trusted institution for granite fabrication and kitchen countertop installations.

The main foundation of Paul’s success as the CEO of Granite Selection is the trust he fostered with customers. With most of his clients being referrals from previous clients, it really says a lot about how a once small kitchen countertop company transformed into the leading institution in countertop manufacturing and installation it is today.

These are evident in customer reviews consistently throughout the years ever since he started offering his services. Paul’s personal touch to each customer differentiates him from any other contractor out there and leaves a lasting impression that makes them keep coming back for their home remodeling needs. His meticulousness with his work is the very definition of a perfectionist. He makes sure that every measurement and every slab of granite fits the design in ways that you can’t imagine, his attention to detail and focus on the customer’s vision helps build his relationship with each person he works with, because getting their ideas and mixing it with his really gives the feeling that it was something they both worked on, and that’s what Granite Selection stands for.

All posts by Paul Batashev

Paul Batashev by Paul Batashev
Updated: November 25, 2024

Quartz or Concrete? Choosing the Perfect Countertop Material.

Concrete and quartz are two of the most popular countertop materials, each offering distinct advantages for kitchen countertops. At Granite Selection we were working for years creating marvelous kitchen countertops from different materials and had tens of topics to discuss with our clients. One of them was: “What is better — quartz or concrete?” Our […]
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Paul Batashev by Paul Batashev
Updated: November 22, 2024

Popular Gray Quartz Countertop Designs & Ideas for 2024-2025

Modern minimalism, industrial chic, Scandinavian-inspired aesthetics… Many of our customers want to recreate these beautiful designs in their kitchen and we perfectly get it! Gray color is an important part of these designs, especially for countertop or kitchen island. Gray quartz have surged in popularity for good reason: they bring a timeless elegance that fits […]
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Paul Batashev by Paul Batashev
Updated: November 20, 2024

Choosing the Edge for Quartz Countertops — A Complete Guide

Remodeling a kitchen can be daunting, especially since every minor detail counts. Not only do you have to choose a color and vein pattern you want, but you must also select an edge profile that goes with the room. With so many options available, it can be challenging to know which edge will best suit […]
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Paul Batashev by Paul Batashev
Updated: October 28, 2024

Designing Kitchens with Black Quartz Countertops: 6 Styles You Need to See

Black quartz countertops are more than just a design choice — they are a statement of elegance, durability, and versatility. Whether you’re aiming for a modern minimalist aesthetic or a bold, industrial chic look, black quartz offers striking contrasts with white or neutral cabinetry. The subtle white veining and polished finishes provide a sophisticated touch, […]
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Paul Batashev by Paul Batashev
Updated: December 13, 2024

Let It Shine — Polishing Your Quartz Countertops

Quartz countertops have become a popular choice for homeowners seeking a balance of elegance and durability. Known for their low maintenance and stunning appearance, quartz surfaces can stay beautiful with just a little regular care. However, to maintain their pristine condition and avoid damage, it’s essential to know how to clean, polish, and protect them […]
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Paul Batashev by Paul Batashev
Updated: October 22, 2024

How Quartz Countertops Are Stealing the Spotlight from Marble

If you’ve ever admired the timeless beauty of marble but hesitated due to the maintenance or cost, you may be wondering if there’s an alternative. The answer is simple: yes, quartz countertops can look just like marble! They offer the same elegance, with intricate veining and luxurious finishes, but come with added durability and less […]
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