Paul Batashev

Paul Batashev

CEO

Paul Batashev is the owner and CEO of Granite Selection. The company began in 2011 Pay Less for Granite and has been transforming homes since 2011 with its expertise as a kitchen countertop company and manufacturer of fine custom granite countertops.

Paul’s passion for home improvement saw him revolutionize interior home decoration by constantly seeking out new methods and technology. By ensuring that all projects were completed up to and beyond current industry standards, Paul’s dream and passion became a reality.

As his business grew, he led its transition under the name Kitchen Transformations Inc. as a leading kitchen countertop company that specialized in quartz countertops, granite countertops, marble vanities, shower walls, and fireplace surrounds. Under Paul’s leadership, the company he built became a trusted institution for granite fabrication and kitchen countertop installations.

The main foundation of Paul’s success as the CEO of Granite Selection is the trust he fostered with customers. With most of his clients being referrals from previous clients, it really says a lot about how a once small kitchen countertop company transformed into the leading institution in countertop manufacturing and installation it is today.

These are evident in customer reviews consistently throughout the years ever since he started offering his services. Paul’s personal touch to each customer differentiates him from any other contractor out there and leaves a lasting impression that makes them keep coming back for their home remodeling needs. His meticulousness with his work is the very definition of a perfectionist. He makes sure that every measurement and every slab of granite fits the design in ways that you can’t imagine, his attention to detail and focus on the customer’s vision helps build his relationship with each person he works with, because getting their ideas and mixing it with his really gives the feeling that it was something they both worked on, and that’s what Granite Selection stands for.

All posts by Paul Batashev

Paul Batashev by Paul Batashev
Updated: October 31, 2025

15 Best Granite Countertop Colors Trending in 2025–2026

Granite countertops remain one of the most enduring choices for modern kitchens and bathrooms, offering unmatched durability and timeless elegance. Looking ahead to 2026, the best granite countertops are defined by dramatic veining, warm earthy tones, and textured finishes that turn kitchens into architectural statements. At Granite Selection, we stock unique granite slabs in the […]
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Paul Batashev by Paul Batashev
Updated: October 29, 2025

What Is Calacatta Quartz? The Marble-Look Material That Actually Works.

When you picture luxury kitchen countertops, chances are you’re imagining Calacatta — those stunning white surfaces with bold, sweeping gray or gold veins. But here’s the thing: what most people fall in love with isn’t actually marble. It’s Calacatta quartz, an engineered stone that captures marble’s dramatic beauty while sidestepping its high-maintenance reputation. If you’re […]
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Paul Batashev by Paul Batashev
Updated: August 14, 2025

Solid Surface Countertops vs. Quartz Countertops: A Real-World Comparison

Kitchen remodeling decisions can feel overwhelming, especially when choosing between solid surface countertops and quartz countertops. Your neighbor might rave about solid surface material’s seamless look, while your contractor pushes quartz countertops for their durability. Both materials offer distinct advantages, but the right choice depends on your specific needs. At Granite Selection, we’ve guided thousands […]
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Paul Batashev by Paul Batashev
Updated: August 12, 2025

Can Quartz Handle the Heat? Quartz Heat Resistance and Protection Tips.

You just finished boiling the pasta for dinner tonight? As you prepare to empty the water into the sink, you get the phone call you waited all day to receive. Without thinking, you put the boiling pot of pasta on your quartz countertop and answer the phone. Ten minutes later, you come back to drain […]
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Paul Batashev by Paul Batashev
Updated: July 10, 2025

Quartz vs. Granite Countertops: Make the Right Investment

Stuck with the quartz vs granite dilemma? Learn the difference between quartz and granite countertops, their pros and cons to choose the right stone for your project.
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Paul Batashev by Paul Batashev
Updated: April 22, 2025

Eased Edge Countertops: Where Elegance Meets Functionality

When planning a kitchen or bathroom renovation, most homeowners focus on selecting the perfect countertop material and color. But there’s another crucial decision that often gets overlooked: the edge profile. Among the various edge options available, the eased edge countertop has become increasingly popular in modern homes. A favorite among designers and homeowners alike, this […]
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