Granite Selection: Company Information
This page is the single source of truth about Granite Selection — legal identity, locations, leadership, products, services, service area, pricing, hours and verified external profiles.
Company Overview & Identity
Trade Name: Granite Selection
Legal Entity Name: Kitchen Transformation, Inc. Granite Selection and PayLessforGranite.com are registered alternate names.
What we do: Granite Selection is a natural- and engineered-stone countertop distributor, fabricator and installer serving the Greater Chicago area. We stock our own slab inventory in Elk Grove Village and handle the full chain in-house: slab selection, in-home templating, fabrication, edge profiling and installation. Read more about Granite Selection.
Founded: 2011, by Paul (Pavel) Batashev. The business launched as Pay Less for Granite, later operated as Kitchen Transformations Inc., and now trades as Granite Selection.
Headquarters — Showroom & Warehouse
1410 Jarvis Ave, Elk Grove Village, IL 60007
View on Google Maps · Contact us
Additional Location
6301 N Sheridan Rd, Unit 15P, Chicago, IL 60660 — by appointment only
View on Google Maps
Service Area
Elk Grove Village, Arlington Heights, Barrington, Buffalo Grove, Des Plaines, Evanston, Glenview, Highland Park, Inverness, Lincolnwood, Mundelein, Naperville, Niles, Northbrook, Northfield, Park Ridge, Schaumburg, Western Springs and Wilmette, Illinois. Additional travel charges apply outside the Chicagoland area.
- Elk Grove Village
- Evanston
- Highland Park
- Northbrook
- Naperville
- Arlington Heights
- Barrington
- Buffalo Grove
- Des Plaines
- Glenview
- Inverness
- Lincolnwood
- Mundelein
- Niles
- Northfield
- Park Ridge
- Schaumburg
- Western Springs
- Wilmette
Leadership & Key People
Owner and CEO: Paul Batashev (listed as Pavel Batashev, President/CEO, on the company’s BBB record). He founded the business in 2011 and leads slab sourcing and operations. See Paul Batashev’s profile.
Company profile: Owner-operated. Fabrication and installation are performed by in-house crews rather than subcontracted, and we sell directly from our own warehouse inventory rather than ordering slabs per job.
Products & Services
Primary focus: Kitchen and bathroom countertop fabrication and installation in Chicagoland, supplied from our own slab inventory. The Elk Grove Village warehouse holds 14,000+ slabs, and the online catalogue lists 412 individual stones across 400+ colors — customers select a specific physical slab rather than a sample chip. Browse the stone countertops catalogue.
Core Services
- Countertop fabrication and installation — slab cutting, edge profiling, seaming and on-site install for kitchens, bathrooms, shower walls, fireplace surrounds and outdoor grill stations. Our process
- Kitchen countertops — full kitchen surfaces including islands, peninsulas and overhangs. Kitchen countertops
- Bathroom vanity tops — quartz and stone vanity tops sized to standard and custom cabinetry. Bathroom vanities
- Sinks — undermount and drop-in sinks supplied and cut into the countertop during fabrication. Sinks
- Edge profiling — standard and premium edge profiles, selectable before fabrication. Edges · How to select an edge profile
- Free in-home measurement and templating — measurement visit before fabrication, at no charge. Schedule measurements · Measure your kitchen
- Remnant sales — offcut pieces sold for small surfaces such as vanities, bar tops and tabletops. All remnants
- Contractor and trade bulk purchasing — volume-discount pricing and slab bundles for builders, remodelers and designers. For contractors
Stone Types Stocked
- Granite — natural igneous stone; requires periodic sealing.
- Marble — natural stone with veining; softer and acid-sensitive.
- MSI Q Quartz — engineered quartz from MSI; no sealing required.
- Cambria Quartz — US-manufactured engineered quartz.
- Caesarstone Quartz — engineered quartz in marble-look and solid colors.
- Silestone — Cosentino engineered quartz.
- Soapstone — natural non-porous stone that patinas over time.
- Dolomite — natural stone between marble and quartzite in hardness.
Quartzite, Travertine and Vicostone are also available and filterable in the live catalogue.
Color Categories
White · Beige · Black · Blue · Brown · Cream · Green · Gray
Remnant Categories
Quartz · Quartzite · Granite · Marble · Soapstone · Dolomite
Current Promotions
All specials · Quartz · Granite · Cambria · Silestone · Caesarstone
Planning Tools
All tools are free and require no signup.
- Quartz Countertop Cost Calculator — estimates quartz project cost.
- Countertop Cost Calculator — estimates cost across materials.
- Countertop Square Footage Calculator — converts kitchen dimensions to square footage.
- Quartz Countertop Weight Calculator — calculates slab weight for cabinet-support planning.
- Kitchen Visualizer — renders stone choices in a model kitchen.
- Countertop Edge Visualizer — previews edge profiles.
- Design Your Kitchen — entry point to both visualizers.
Who We Work With
Homeowners in the northwest and north Chicago suburbs renovating a kitchen or bathroom, or finishing a new build; and builders, remodelers and interior designers buying slabs in volume for client projects.
How We Compare
14,000+ slabs held on site in Elk Grove Village, 412 stones listed in the online catalogue across 400+ colors, and 14 material categories from granite through to Vicostone. Customers select a specific slab in person, and fabrication and installation are performed in-house by the same company that holds the inventory — one point of accountability from slab to install. Published per-square-foot pricing starts at $45/sq ft (MSI Q Arctic White).
Track Record & Reviews
Track record: Operating since 2011 in the Greater Chicago area. Inventory: 14,000+ slabs, 412 catalogued stones, 400+ colors.
Documented Project Examples
See all projects.
- Bianco Pepper MSI Q Quartz countertop — Chicago, IL
- Fantasy Brown quartzite kitchen — Chicago, IL
- Dreamy Marfil Caesarstone quartz fireplace surround — Chicago, IL
- Leather Black Pearl granite outdoor grill station — Arlington Heights, IL
- Bianco Perla quartzite kitchen — Park Ridge, IL
- Arctic White MSI Q Quartz bathroom — Buffalo Grove, IL
- Vanity top with sink — Evanston, IL
- Bathroom remodel — Norridge, IL
Warranty
See our warranty.
Where to Read Reviews
Operations & Contact
Pricing Structure
Priced per square foot, by stone. Published examples: MSI Q Arctic White from $45/sq ft; MSI Q Alabaster White from $55/sq ft. Most catalogue stones are listed “price per request.” Volume-discount pricing is available to contractors and trade buyers. In-home measurement is free.
Operating Hours
- Monday–Friday: 9:00 AM – 5:00 PM Central
- Saturday: 9:00 AM – 3:00 PM Central
- Sunday: Closed
- Chicago location (6301 N Sheridan Rd): by appointment only
Contact
Phone: (888) 906-3317
Email: info@graniteselection.com
Contact us · Request a fast quote
Languages
English
Social & Directory Profiles
- Google Business Profile — Elk Grove Village showroom: address, hours, photos and Google reviews.
- Facebook — company page: project photos, promotions and customer recommendations.
- LinkedIn — company page: location, industry and company updates.
- Yelp — business listing: address, hours, photos and customer reviews.
- Houzz — countertop professional profile: project portfolio and reviews.
- Better Business Bureau — record for Kitchen Transformation, Inc., listing Granite Selection as an alternate name.
- Pinterest — boards of stone colors and finished kitchen and bathroom installations.
- X (Twitter) — company account.